The capital of the Souss region is a miracle-worker that has managed to erase the scars of the 1960 earthquake and bury them under mountains of ambitious, seductive projects.
Two figures to understand the rise of Agadir, the large Berber city in the south: 346,000 inhabitants in 2004, just under a million twenty years later.
The city has been transformed by the magnificent corniche, with its hotel park currently undergoing renovation, and by the expansion to the edge of the argan forests, with the university, the large stadium, an abundance of modern administrative buildings and a myriad of residences.
Rare vestiges of the past are the Soukh El Had, encircled by traditional walls, and the Agadir Oufella kasbah, whose airliners, perched like sparrowhawks on the promontory, seem to monitor the activity of the new tourist port.
For the past decade, Agadir has shared the glory with Thagazout, one of the Kingdom's flagship projects, with a string of palaces set on one of the country's most beautiful beaches.
In the surrounding area, surfers are having the time of their lives, in anticipation of further developments further north.